Creative Direction & Strategy
Creative direction and practical strategy for artists, arts organizations, and creative businesses in Pittsburgh and beyond.
Every project starts with a thousand possible directions. I help find the one with a pulse, build a practical plan around it, and bring the right creative pieces together—content, design, photography, video, and event support—so the whole thing moves as one. Strategy here doesn’t end in a slide deck. It stays connected to the making, from first idea to final delivery.
Content Creation
Good work deserves more than one moment. I turn events, ideas, and existing material into connected content that can move across websites, social channels, newsletters, and future campaigns. One strong story can become photography, video, writing, graphics, and more—each piece doing its own job without losing the thread.
Selected Client Work
PITTSBURGH CONCERT SOCIETY
I develop artist features, social posts, graphics, and print advertising using imagery that I photographed at previous concerts and events.
The result is one consistent story before, during, and after the concert—supporting attendance, honoring the artists, and giving each event a longer life.
Planning
Ideas can disappear under a pile of decisions. I help define the goal, understand the audience, sharpen the message, and determine what the project actually needs to move forward. That might mean content, design, photography, video, event support, or the right combination of several pieces working together. From there, I turn the moving parts into a practical plan with clear priorities, responsibilities, milestones, and deliverables.
The point isn’t to lock everything into place before the real work begins. It’s to create enough structure to keep the project moving without losing the flexibility to respond when circumstances change, new opportunities appear, or the original idea gets better along the way. The story stays connected from the first conversation through production and final delivery, so every piece supports the same goal and the finished work feels intentional rather than assembled.
Event Creative Support
Some projects don’t stay on paper or a screen. They happen in rooms full of people, moving parts, and no rewind button. I provide practical creative support on site, helping events look, sound, and feel intentional through video capture, light audio support, and the kind of real-time problem-solving that keeps the moment moving.
VIDEO CAPTURE
Live work has its own electricity. I capture performances, presentations, and events with an eye for the energy in the room and the details that give it context. The result is purposeful footage that can document the moment, extend its reach, and become part of a larger content plan.
Audio Support
Not every event needs a wall of speakers and a touring crew. Sometimes it simply needs the right amount of sound in the right places. I provide light amplification for voices and small ensembles, background music, and practical on-site audio support for events where clarity and atmosphere matter.
Ready to Start a Project?
Bring me the idea that won’t leave you alone, the problem that keeps getting patched instead of solved, or the project that needs more voltage. We’ll sharpen it, shape it, and build something that hits the way it should.